Google Adwords Reviews


awio
June 21st, 2008

Google is perhaps the first place anyone looking to advertise online should start. Their system is easy to use, ads are placed almost instantly, costs are affordable for most topics and managing campaigns is simple. As far as reach, Google is probly second only to Yahoo!, and may reach even more than them with their AdSense publisher network, which any search ads placed at AdWords can be optionally shown on.

Google’s AdWords program offers one great benefit to those that are willing to truly spend time managing and tweaking campaigns. It rewards relevance as much as Google rewards relevance in its natural search results. The higher the clickthrough rate on your ads, the less you pay for higher ranks. By testing many different sets of ad text and keywords, you can receive more clicks at a lower cost than those who bid more than you but whose ads don’t perform as well.

The opposite is also true, which is a major downfall for advertisers with bigger budgets at Google. On high-traffic or broad keywords, the minimum clickthrough rate Google imposes on AdWords listings is often impossible to maintain long-term, so ads become disabled and the potential traffic is lost. This prevents a large portion of Google’s traffic from reaching potential advertisers, and has kept my personal Google spend below what I’d be willing to give them if they’d just provide that traffic.

Overall, Google is a great place to get started due to the ability to rapidly change ads and bids, and has enough reach to benefit even the largest of advertisers.
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About Google Adwords

Advertise your business on Google
No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.

You create your ads
You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you.

You attract customers
People can simply click your ad to make a purchase or learn more about you. You don’t even need a webpage to get started – Google will help you create one for free. It’s that easy!

Expand your reach through the content network
With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.

Target the right user in the right context
Using your keywords, Google’s contextual targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.

Measure and optimize your results
With the Placement Performance Report, you have visibility into where all your ads appear. Review your ad’s performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.

Concerned about costs? Don’t worry – AdWords puts you in complete control of your spending.

Set your budget
There’s no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid guesswork
We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)

Pay only for results
You’re charged only if someone clicks your ad, not when your ad is displayed.

Local and regional targeting
Set your ads to appear only to people searching in a particular state, city, or region. Now it’s easy to target online customers within, say, 25 miles of your front door.

Local business ads
Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.

Contact Information

Email: Web-Email Form
Voice Phone: 1-866-2-Google
Monday - Thursday, between the hours of 7 a.m. and 7 p.m. PST (US), or on Friday, between the hours of 7 a.m. and 6 p.m. PST (US).
Address: 1600 Amphitheatre Parkway
Mountain View, California, 94043
Webpage: http://www.adwords.google.com/