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<channel>
	<title>Search Engine Promos</title>
	<atom:link href="http://www.searchenginepromos.com/news/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.searchenginepromos.com</link>
	<description>Search Engine Reviews, Coupon Codes, and more</description>
	<pubDate>Thu, 26 Feb 2009 04:00:06 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Smaller Search Engine Special Offers</title>
		<link>http://www.searchenginepromos.com/smaller-search-engines/</link>
		<comments>http://www.searchenginepromos.com/smaller-search-engines/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 04:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Ask Sponsored Listings]]></category>

		<category><![CDATA[Marchex Adhere]]></category>

		<category><![CDATA[MIVA]]></category>

		<category><![CDATA[Search 123]]></category>

		<category><![CDATA[Yahoo! Search Marketing]]></category>

		<guid isPermaLink="false">http://www.searchenginepromos.com/?p=130</guid>
		<description><![CDATA[Get the latest Search Engine offers available from some of the not so famous search engines out there. When advertising online its always good to not only use the big three search engines; yahoo, google, and microsoft but try MIVA, Search 123, Adhere, Ask.com, and many more.


Try Ask Sponsored Listings and get a $50 Free [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Get the latest Search Engine offers available from some of the not so famous search engines out there. When advertising online its always good to not only use the big three search engines; yahoo, google, and microsoft but try MIVA, Search 123, Adhere, Ask.com, and many more.</p>
<p style="text-align: center;"><a href="http://www.searchenginepromos.com/go/view/?Ask" target="_blank"><br />
<img src="http://www.tqlkg.com/image-2659175-10575017" border="0" alt="Try Ask Sponsored Listings" width="468" height="60" title="Smaller Search Engine Special Offers" /></a></p>
<p style="text-align: center;"><strong>Try Ask Sponsored Listings and get a $50 Free Credit</strong></p>
<p style="text-align: center;"><a href="http://www.searchenginepromos.com/go/view/?Search123" target="_blank"><br />
<img src="http://www.tqlkg.com/image-2659175-10310023" border="0" alt="Search 123" width="468" height="60" title="Smaller Search Engine Special Offers" /></a></p>
<p style="text-align: center;"><strong>Search 123 $20 Free Credit</strong></p>
<p style="text-align: center;"><a href="http://www.searchenginepromos.com/go/view/?Adhere" target="_blank"><br />
<img src="http://www.tqlkg.com/image-2659175-9756446" border="0" alt="Marchex Adhere" width="468" height="60" title="Smaller Search Engine Special Offers" /></a></p>
<p style="text-align: center;"><strong>Marchex Adhere $50 Free Credit</strong></p>
<p style="text-align: center;"><a href="http://www.searchenginepromos.com/go/view/?MIVA" target="_blank"><br />
<img src="http://www.ftjcfx.com/image-2659175-10278844" border="0" alt="Get $25 Bonus Pay-Per-Click Ad Credits. Try MIVA." width="468" height="60" title="Smaller Search Engine Special Offers" /></a></p>
<p style="text-align: center;"><strong>Get $25 Bonus Pay-Per-Click Ad Credits. Try MIVA.</strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>$350 In Free Facebook Advertising Money</title>
		<link>http://www.searchenginepromos.com/free-facebook-advertising-money/</link>
		<comments>http://www.searchenginepromos.com/free-facebook-advertising-money/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 23:51:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[$350 in free advertising]]></category>

		<category><![CDATA[053K-H148-T1PE-98NC]]></category>

		<category><![CDATA[1652-YMF5-23XX-CM66]]></category>

		<category><![CDATA[21VT-RRNM-8RWN-2X1C]]></category>

		<category><![CDATA[8CH1-5VW1-Y96N-2P94]]></category>

		<category><![CDATA[EVCT-54YH-K1V8-EKE1]]></category>

		<category><![CDATA[EXEX-4P47-38JX-4W20]]></category>

		<category><![CDATA[Facebook $350 credit]]></category>

		<category><![CDATA[Facebook advertising]]></category>

		<category><![CDATA[Facebook Advertising coupons]]></category>

		<category><![CDATA[Facebook free advertising]]></category>

		<category><![CDATA[FCK0-T70X-HME3-FJ6C]]></category>

		<category><![CDATA[TE8Y-46T7-NCRE-JX3C]]></category>

		<category><![CDATA[XXEE-28X7-26NT-W4R8]]></category>

		<category><![CDATA[XXWW-7JVC-3FH6-R61T]]></category>

		<guid isPermaLink="false">http://www.searchenginepromos.com/?p=95</guid>
		<description><![CDATA[
These coupon codes are only valid for new facebook advertising accounts. You are able use these an unlimited number of times through January 31st with the credits being good for varying amounts of time. I hope you enjoy!
1.) Create a facebook account if you do not have one already.
2.) Login to your facebook account, then [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>These coupon codes are only valid for new facebook advertising accounts. You are able use these an unlimited number of times through January 31st with the credits being good for varying amounts of time. I hope you enjoy!</p>
<p>1.) Create a facebook account if you do not have one already.</p>
<p>2.) Login to your facebook account, then click the “Advertising” link from the bottom of the page. Create an ad and later you’ll able to change the daily budget and CPC. You’ll need a credit card here in order to confirm your account, but the charge here is only to confirm space on your account; any temporary hold will be reversed and your advertising will draw from your coupons completely before charging your card.</p>
<p>3.) After creating the advertising account and getting the “Congratulations Message”, click “Billing” &gt; Click “Funding Sources” &gt; Click “Enter Coupon Code”</p>
<p>4.) Enter these coupon codes one at a time. Enter a coupon and wait for success message, then enter another.</p>
<ul>
<li> 1652-YMF5-23XX-CM66</li>
<li> EVCT-54YH-K1V8-EKE1</li>
<li> TE8Y-46T7-NCRE-JX3C</li>
<li> EXEX-4P47-38JX-4W20</li>
<li> 8CH1-5VW1-Y96N-2P94</li>
<li> XXWW-7JVC-3FH6-R61T</li>
<li> 053K-H148-T1PE-98NC</li>
<li> 21VT-RRNM-8RWN-2X1C</li>
<li> FCK0-T70X-HME3-FJ6C</li>
<li> XXEE-28X7-26NT-W4R8</li>
</ul>
<p>5.) Go to <a title="http://www.new.facebook.com/apps/application.php?id=24249628048" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.new.facebook.com');" href="http://www.new.facebook.com/apps/application.php?id=24249628048" target="_blank">http://www.new.facebook.com/apps/application.php?id=24249628048</a></p>
<p>6.) Click “Go to Application” &gt; Click “Allow”</p>
<p>7.) Submit your brief profile info. Use the same email address that you used for your facebook account.</p>
<p>8.) Check the email for coupon code.</p>
<p>9.) Enter the coupon to your advertising account following the same step as previous (Another $100 to take your total to $350).</p>
<p>More Details Here: <a title="http://www.unmasteredaffiliate.com/facebook-free-advertising/" href="http://www.unmasteredaffiliate.com/facebook-free-advertising/" target="_blank">http://www.unmasteredaffiliate.com/facebook-free-advertising/</a></div>
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		<item>
		<title>Microsoft adCenter $50 Free Coupon Free PPC Advertising</title>
		<link>http://www.searchenginepromos.com/microsoft-adcenter-coupon/</link>
		<comments>http://www.searchenginepromos.com/microsoft-adcenter-coupon/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 23:42:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Free PPC Advertising]]></category>

		<category><![CDATA[Microsoft adCenter $50 Free Coupon]]></category>

		<category><![CDATA[Microsoft adCenter Coupon]]></category>

		<guid isPermaLink="false">http://www.searchenginepromos.com/?p=92</guid>
		<description><![CDATA[Microsoft adCenter - The PPC advertising services  from Microsoft has offered a limited time coupon using which you can  advertise on MSN adnetwork for Free upto 50$ credit. You just need to  deposit a 5$ activation fee and the promo code is valid upto january  15th only. The promotional credits will [...]]]></description>
			<content:encoded><![CDATA[<p>Microsoft adCenter - The PPC advertising services  from Microsoft has offered a limited time coupon using which you can  advertise on MSN adnetwork for Free upto 50$ credit. You just need to  deposit a 5$ activation fee and the promo code is valid upto january  15th only. The promotional credits will be expiring within 90 days of  activation of your account. You need to make sure you suspend your  running adverts in order to stop the billing or you will be charged for  the same on the Credit card using which you signed up for this service.</p>
<p>Microsoft adCenter is a Web-based program that can be used on any computer.  Just click on <a href="http://www.startadcenter.com/holiday/">this link</a> and signup now to get started with the free adCenter 50$ Coupon. Also dont forget to check out Godaddy Coupons &amp; Yahoo Sponsored Search Coupons.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Free PPC Coupon Codes You Can Use to Save Money</title>
		<link>http://www.searchenginepromos.com/free-ppc-coupon-codes/</link>
		<comments>http://www.searchenginepromos.com/free-ppc-coupon-codes/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 23:41:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Free PPC Coupon Codes]]></category>

		<guid isPermaLink="false">http://www.searchenginepromos.com/?p=89</guid>
		<description><![CDATA[Please note that most of these are for NEW advertisers only:
Primary Search Engines:
Yahoo! Search Marketing Coupon - $100 credit
Google Adwords Coupon - $50 credit
Ask Sponsored Listings - $50 credit

Secondary Search Engines:
Search 123 Coupon - Fund $50 and get an additional $20 for free
adhere (by Marchex) - Sign up and get $25 in free clicks
Miva - [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Please note that most of these are for NEW advertisers only:</strong></p>
<p><strong>Primary Search Engines:</strong></p>
<p>Yahoo! Search Marketing Coupon - <a href="http://sem.smallbusiness.yahoo.com/searchenginemarketing/onlinemarketing.php?o=US2334">$100 credit</a><br />
Google Adwords Coupon - <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&amp;hl=en-US&amp;ltmpl=adwords&amp;passive=true&amp;ifr=false&amp;alwf=true&amp;continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue&amp;sourceid=Yh91503">$50 credit</a><br />
Ask Sponsored Listings - <a href="http://asl.ask.com/SetMeUp?utm_campaign=cj&amp;utm_medium=bnr&amp;utm_source=cake_468x60&amp;CJPID=2619165">$50 credit</a><br />
<strong><br />
Secondary Search Engines:</strong></p>
<p>Search 123 Coupon - <a href="http://cjpromo.search123.com/pr0104/extend_page.html?AID=10310024&amp;PID=2712795">Fund $50 and get an additional $20 for free</a><strong></strong><br />
adhere (by Marchex) - <a href="http://www.marchex.com/adhere-ppc/affiliates-CJ.html?CJAID=10489662&amp;CJPID=2549716">Sign up and get $25 in free clicks</a><br />
Miva - <a href="http://www.miva.com/us/content/advertiser/ppc-25.asp?cmp=USCJCore&amp;AID=10476787&amp;PID=2549716">Sign up and get $25 in free clicks</a><br />
Bidvertiser - <a href="http://www.bidvertiser.com/bdv/bidvertiser/bdv_advertiser.dbm">$20 in free clicks</a><br />
ABC Search - <a href="http://www.abcsearch.com/cgi-bin/referadvfree.pl">Match initial deposit up to $100 upon sign up</a><br />
7search - <a href="http://7search.com/advertise/">20% match on initial deposit (must use code - WM2008)</a><br />
<strong><br />
Additional Contextual Ad Placements:</strong></p>
<p>Facebook Ads - <a href="http://apps.facebook.com/talktothem/28/?utm_medium=banner&amp;utm_source=ientry_network&amp;utm_campaign=sba">$25 credit</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>3 Things to Consider When You Set Your Budget</title>
		<link>http://www.searchenginepromos.com/3-things-to-consider-when-you-set-your-budget-3/</link>
		<comments>http://www.searchenginepromos.com/3-things-to-consider-when-you-set-your-budget-3/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 04:40:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[Account Limit vs. Campaign Limit]]></category>

		<category><![CDATA[Basics on Budgeting]]></category>

		<category><![CDATA[Daily Spending Limit]]></category>

		<category><![CDATA[How Much Should I Spend?]]></category>

		<guid isPermaLink="false">http://www.searchenginepromos.com/news/?p=19</guid>
		<description><![CDATA[Basics on Budgeting
Remember that you can set your own budget, so you are in control of how much you spend each month—and you can adjust it at any time. Here are three things to consider when you set your budget:
1     Your Daily Spending Limit

You can set daily spending limits—the amount you [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #a82423;"><strong>Basics on Budgeting</strong></span></p>
<p>Remember that you can set your own budget, so you are in control of how much you spend each month—and you can adjust it at any time. Here are three things to consider when you set your budget:</p>
<p>1     <strong>Your Daily Spending Limit</strong></p>
<ul>
<li>You can set daily <a title="spending limits" href="http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref_1_8/16520.html" target="_blank">spending limits</a>—the amount you want to spend each day—for your entire account and for each campaign (if you wish). You can estimate your monthly budget to be approximately 30 times your account&#8217;s daily spending limit. If you reach your daily spending limit, your ads may stop displaying for the rest of the day and you will be notified with an alert.</li>
</ul>
<p>2     <strong>Account Limit vs. Campaign Limit</strong></p>
<ul>
<li>Although you can set your daily spending limit at both the campaign and account levels, the system generally won&#8217;t spend more than your account limit*. So make sure your account limit is high enough to cover what you want to spend on all of your campaigns put together.</li>
<li>Keep in mind that if you add keywords and campaigns, you may want to consider increasing your account daily spending limit, so that you can get the amount of clicks you want for each campaign. If you go over your daily spending limit, your ads may stop showing for the day.</li>
</ul>
<p>3     <strong>How Much Should I Spend?</strong></p>
<ul>
<li>There&#8217;s really no definitive answer. Like most advertisers, you may start by picking an amount you can afford and see how well it performs over time.</li>
<li>Don&#8217;t spread yourself too thin—pick your most profitable products or services to start with, and focus your budget on them. Start small and expand as appropriate.</li>
<li>It&#8217;s important to look at how often your clicks are turning into sales, and keep it in mind when adjusting your budget. This concept of calculating your <a title="return on investment (ROI)" href="http://searchmarketing.yahoo.com/calculator/roi.php" target="_blank">return on investment (ROI)</a> or <a title="cost per acquisition (CPA)" href="http://http://help.yahoo.com/l/us/yahoo/ysm/sps/faqs/camaccstruc/kyw_bid.html" target="_blank">cost per acquisition (CPA)</a> takes a little bit of effort, but the work pays off when you&#8217;re spending wisely.</li>
</ul>
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		<title>Three more FREE Facebook Advertising coupons!</title>
		<link>http://www.searchenginepromos.com/free-facebook-advertising-coupons/</link>
		<comments>http://www.searchenginepromos.com/free-facebook-advertising-coupons/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 23:40:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[21VT-RRNM-8RWN-2X1C]]></category>

		<category><![CDATA[8CH1-5VW1-Y96N-2P94]]></category>

		<category><![CDATA[EXEX-4P47-38JX-4W20]]></category>

		<category><![CDATA[Facebook Advertising coupons]]></category>

		<category><![CDATA[FREE Facebook Advertising coupons]]></category>

		<guid isPermaLink="false">http://www.searchenginepromos.com/?p=85</guid>
		<description><![CDATA[I have another post called &#8220;free $175 for Facebook Advertising&#8221;, so check that out to get $175 dollars of advertising money.
And now you can get an additional $75 on top of that if you were to sign up now!
So a combined total of $250 free Facebook Advertising coupons, if you don&#8217;t take advantage of this [...]]]></description>
			<content:encoded><![CDATA[<p>I have another post called &#8220;free $175 for Facebook Advertising&#8221;, so check that out to get $175 dollars of advertising money.</p>
<p>And now you can get an additional $75 on top of that if you were to sign up now!<br />
So a combined total of $250 free Facebook Advertising coupons, if you don&#8217;t take advantage of this it would be a HUGE mistake.</p>
<p><strong>The new extra coupon codes are:</strong><br />
8CH1-5VW1-Y96N-2P94<br />
EXEX-4P47-38JX-4W20<br />
21VT-RRNM-8RWN-2X1C</p>
<p>you still need to enter in the others from my previous post to get the full $250 of Facebook Advertising coupons, these three are only for $25 each.</p>
<p><em>*Remember these only work for new accounts!</em></p>
]]></content:encoded>
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		<item>
		<title>Register.com - One Week Only: Take 50% Off Your Entire Order</title>
		<link>http://www.searchenginepromos.com/register-one-week-only-take-50-off-your-entire-order/</link>
		<comments>http://www.searchenginepromos.com/register-one-week-only-take-50-off-your-entire-order/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 15:07:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.searchenginepromos.com/news/?p=23</guid>
		<description><![CDATA[


For a limited time, save 50% on any of our professional services, including domain registration, website design, hosting, business email, and more. Shop online and use promo code SAVE50, or call us today toll free at 1.866.921.8089 and speak to one of our web experts, available 24/7/365. Offer ends September 10th.

]]></description>
			<content:encoded><![CDATA[<div style="background-color:#FFFFFF; padding:10px">
<p style="text-align: center;"><a title="Take 50% Off Your Entire Order" href="http://www.searchenginepromos.com/special/register" target="_blank"><img class="alignnone" style="border: 0pt none;" src="http://www.searchenginepromos.com/images/6493_243112.gif" alt="Register.com" title="Register.com   One Week Only: Take 50% Off Your Entire Order" /></a></p>
<p style="text-align: center;"><a title="Register.com - One Week Only: Take 50% Off Your Entire Order" href="http://www.searchenginepromos.com/special/register" target="_blank"><img class="alignnone" style="border: 0pt none;" src="http://www.searchenginepromos.com/images/3857_243678.jpg" alt="Register.com - One Week Only: Take 50% Off Your Entire Order" title="Register.com   One Week Only: Take 50% Off Your Entire Order" /></a></p>
<p>For a limited time, save 50% on any of our professional services, including domain registration, website design, hosting, business email, and more. Shop online and use promo code <strong>SAVE50</strong>, or call us today toll free at 1.866.921.8089 and speak to one of our web experts, available 24/7/365. Offer ends September 10th.
</div>
]]></content:encoded>
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		<title>How to Track Your Account Performance Total</title>
		<link>http://www.searchenginepromos.com/how-to-track-your-account-performance-total/</link>
		<comments>http://www.searchenginepromos.com/how-to-track-your-account-performance-total/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 15:09:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.searchenginepromos.com/news/?p=22</guid>
		<description><![CDATA[Evaluating and Improving Performance
Now that you have your ads up and running, it&#8217;s important to monitor your search campaigns to learn what is working and what isn&#8217;t through reporting and tracking. In this final email of the Smart Start Series, we&#8217;ll review some important concepts about tracking your results.
Reporting
The Reports section of your account features [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 16px; font-weight: bold; text-decoration: none; line-height: normal;">Evaluating and Improving Performance</span></p>
<p>Now that you have your ads up and running, it&#8217;s important to monitor your search campaigns to learn what is working and what isn&#8217;t through <a title="reporting and tracking" href="http://help.yahoo.com/l/us/yahoo/ysm/sps/optimize/sales/gensales_track.html" target="_blank">reporting and tracking</a>. In this final email of the Smart Start Series, we&#8217;ll review some important concepts about tracking your results.</p>
<p><strong>Reporting</strong><br />
The <a title="Reports section" href="http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_reports.html" target="_blank">Reports section</a> of your account features nine reports that provide data about specific results in your campaigns, such as the performance of particular ads, keywords, daily spending, and more. We recommend that you regularly review the results in these reports to help you get the most out of your campaigns.</p>
<ul>
<li>Use reporting to see which ads perform the best or which keywords are not attracting customers.</li>
<li>Other reports allow you to monitor your account activity and billing transactions.</li>
<li><a title="Reports can be emailed" href="http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/75779.html" target="_blank">Reports can be emailed</a> to you daily, weekly or monthly.</li>
</ul>
<p><strong>Tracking URLs</strong><br />
Tracking URLs can be used to understand the types of search queries that are related to your keywords, and to help you refine your keyword selections. It&#8217;s actually just a bit of extra text that is added to the end of the destination URL you supply when writing your ads. The tracking URL provides information such as:</p>
<ul>
<li>Where your customers came from</li>
<li>What their search queries were</li>
<li>Which keywords were matched to their search queries</li>
<li>Whether they clicked on a Sponsored Search or <a title="Content Match " href="http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_cm.html" target="_blank">Content Match</a> ad.</li>
</ul>
<p>Learn how to <a title="turn on" href="http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/16897.html" target="_blank">turn on</a> tracking URLs.</p>
<p><strong>Do Your Clicks Turn into Sales?</strong><br />
Tracking campaign performance and how your prospective customers reached you is only part of the puzzle. To fill in the missing pieces, you need to find out how your web site traffic is affecting your bottom line. Our<a title="conversion-only analytics" href="http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/1355499.html" target="_blank"> conversion-only analytics</a> feature tells you how your campaigns are performing by measuring which clicks lead to conversions on your site. You can also use it to measure things such as revenue, cost-per-acquisition and more.</p>
<p><strong>Helpful Tip</strong><br />
The default date range for reports is the previous two weeks. To select a certain range, just click on the calendar icon.</p>
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		<title>Ways to Help Improve Your Rank and Lower Your Cost-Per-Click</title>
		<link>http://www.searchenginepromos.com/ways-to-help-improve-your-rank-and-lower-your-cost-per-click-3/</link>
		<comments>http://www.searchenginepromos.com/ways-to-help-improve-your-rank-and-lower-your-cost-per-click-3/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 15:15:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.searchenginepromos.com/news/?p=21</guid>
		<description><![CDATA[Basics on Quality Index and Ad Copy
Your ad quality, which is based in part on how frequently people click on your ads relative to your competitors, matters a lot. High-quality ads can receive higher ranking on the search results page at a possibly lower cost-per-click. On the other hand, poor-quality ads can cost you more [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 16px; font-weight: bold; text-decoration: none; line-height: normal;">Basics on Quality Index and Ad Copy</span></p>
<p>Your ad quality, which is based in part on how frequently people click on your ads relative to your competitors, matters a lot. High-quality ads can receive higher ranking on the search results page at a possibly lower cost-per-click. On the other hand, poor-quality ads can cost you more and are most likely not attracting customers. So it&#8217;s critical to write good ad copy that will help improve the quality of your ad and help you get more clicks.</p>
<p><strong>Monitoring and Maintaining Your Quality Index</strong><br />
In your account, ad quality is represented by your <a href="http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_qualityindex.html" target="_blank">quality index</a>. You will see the quality index shown as one to five bars—the more bars an ad has, the higher its quality. Monitoring your ads&#8217; quality indices, which are displayed on the Ad Group details page, can help you figure out which ads need more work.</p>
<p><strong>Writing Effective Ad Copy</strong><br />
Well-written ads get the attention of your customers and may improve your click-through rate (CTR) and ad quality. Here are some tips for writing great ads:</p>
<table style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; font-weight: normal; text-decoration: none; line-height: 15px; color: #525759; padding-top: 7px;" border="0" cellspacing="4" cellpadding="0">
<tbody>
<tr>
<td valign="top">•</td>
<td valign="top"><strong>Be clear and precise</strong> - Write ads that are clear, concise, honest and, of course, grammatically correct. Don&#8217;t over-hype your business.</td>
</tr>
<tr>
<td valign="top">•</td>
<td valign="top"><strong>Use your keywords in your ad</strong> - Use the <a href="http://help.yahoo.com/help/l/us/yahoo/ysm/sps/manage/mngad/manage_inskey.html" target="_blank">Insert Keyword</a> function, available when you create a new ad or edit an existing one, to automatically insert your keyword in your ad. Keywords in your title or description help your customers recognize that your ad matches their search.</td>
</tr>
<tr>
<td valign="top">•</td>
<td valign="top"><strong>What&#8217;s in it for your customers?</strong> - Be specific as to how your service or product can benefit your customer.</td>
</tr>
<tr>
<td valign="top">•</td>
<td valign="top"><strong>Include a call-to-action</strong> - Words like &#8220;Buy Now&#8221; in your ad may encourage customers to click. If you have a specific offer, make sure you state it.</td>
</tr>
<tr>
<td valign="top">•</td>
<td valign="top"><strong>Set yourself apart</strong> - Let people know how you&#8217;re different from your competitors—free shipping, a money-back guarantee, many years in business and so on—and give them a reason to click your ad instead.</td>
</tr>
</tbody>
</table>
<p><strong>Find out which Ads Work Best</strong><br />
Make sure you use <a href="http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_adtesting.html" target="_blank">ad testing</a>, also known as A/B testing, to test multiple ads. When you create more than one ad in an ad group, our system will automatically display the higher performing ads more frequently in search results. With different ad copy, you can see which ads attract the most customers.</p>
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		<title>A Few Things to Know about Bidding</title>
		<link>http://www.searchenginepromos.com/a-few-things-to-know-about-bidding/</link>
		<comments>http://www.searchenginepromos.com/a-few-things-to-know-about-bidding/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 15:10:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<guid isPermaLink="false">http://www.searchenginepromos.com/news/?p=20</guid>
		<description><![CDATA[Bidding Basics
Figuring out how to set the right bid for your business can be tough. If your bids are too high, you may reach your daily spending limit much faster than you planned. If you set your bid too low, your ad may not get enough clicks.
But don&#8217;t panic: We have some best practices to [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #dc4360;"><strong><span style="font-size: 16px;">Bidding Basics</span></strong></span></p>
<p>Figuring out how to set the right bid for your business can be tough. If your bids are too high, you may reach your daily spending limit much faster than you planned. If you set your bid too low, your ad may not get enough clicks.</p>
<p>But don&#8217;t panic: We have some best practices to share. <strong>Specifically, when setting your bids, we recommend that you&#8230;</strong></p>
<p><span style="color: #dc4360;"><strong>1.) Consider your daily spending limit.</strong></span></p>
<ul>
<li>Make sure that your bids will not deplete your daily spending limit in just a few clicks.</li>
<li>Example: If you have a $3 daily spending limit, don&#8217;t set your bids at $1 or more.</li>
<li>Think about the number of keywords that you are bidding on—remember, they share the same account daily spending limits.</li>
</ul>
<p><span style="color: #dc4360;"><strong>2.) </strong><strong>Test the waters.</strong></span></p>
<ul>
<li>Start with low bids, watch your account to see what&#8217;s working for you, and adjust.</li>
<li>Remember that it takes time (and patience) to figure out the bid amounts that will generate your desired click volume.</li>
<li>Consider the value of each keyword. Different keywords have different values—for you and the marketplace.</li>
<li>Example: A plasma TV is worth more than a TV remote control, so those keywords might warrant very different bids.</li>
<li>Is a keyword generic or very specific? Specific &#8220;niche&#8221; keywords can often attract very engaged search users at a low cost.</li>
</ul>
<p><strong>Helpful Tips<br />
</strong></p>
<ul>
<li>Your bid is the maximum amount that you are willing to pay for a click.</li>
<li>Your cost-per-click (CPC) is the actual amount you pay for a click, and may be lower than your bid.</li>
</ul>
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