How to Track Your Account Performance Total
Evaluating and Improving Performance
Now that you have your ads up and running, it’s important to monitor your search campaigns to learn what is working and what isn’t through reporting and tracking. In this final email of the Smart Start Series, we’ll review some important concepts about tracking your results.
Reporting
The Reports section of your account features nine reports that provide data about specific results in your campaigns, such as the performance of particular ads, keywords, daily spending, and more. We recommend that you regularly review the results in these reports to help you get the most out of your campaigns.
- Use reporting to see which ads perform the best or which keywords are not attracting customers.
- Other reports allow you to monitor your account activity and billing transactions.
- Reports can be emailed to you daily, weekly or monthly.
Tracking URLs
Tracking URLs can be used to understand the types of search queries that are related to your keywords, and to help you refine your keyword selections. It’s actually just a bit of extra text that is added to the end of the destination URL you supply when writing your ads. The tracking URL provides information such as:
- Where your customers came from
- What their search queries were
- Which keywords were matched to their search queries
- Whether they clicked on a Sponsored Search or Content Match ad.
Learn how to turn on tracking URLs.
Do Your Clicks Turn into Sales?
Tracking campaign performance and how your prospective customers reached you is only part of the puzzle. To fill in the missing pieces, you need to find out how your web site traffic is affecting your bottom line. Our conversion-only analytics feature tells you how your campaigns are performing by measuring which clicks lead to conversions on your site. You can also use it to measure things such as revenue, cost-per-acquisition and more.
Helpful Tip
The default date range for reports is the previous two weeks. To select a certain range, just click on the calendar icon.